Apple will establish its first retail locations in India next week, indicating expansion aspirations in the growing region.
After two decades of entering the Indian market, Apple is preparing to launch its first set of retail stores in the country. The tech giant’s retail stores, Apple BKC in Mumbai on April 18 and Apple Saket in Delhi on April 20, signal a growing interest in the market.
Apple has expressed optimism about India’s potential for growth, despite the limited market for high-end smartphones and laptops in the country. While India accounts for a small portion of Apple’s overall revenue, the company believes the new retail locations will “offer great new ways to browse, discover, and buy Apple products with exceptional service and experiences for customers.”
To prepare for the store openings, Apple has been actively recruiting employees in recent months. The company had initially planned to open its first retail location in 2021, but the COVID-19 pandemic forced a delay.
Apple is also working to turn India into a key global hardware manufacturing hub, with incentives from the Indian government to expand manufacturers’ presence in the country. Apple’s contract manufacturing partners, Foxconn and Wistron, have increased local assembly of iPhones and other devices in recent quarters. According to JP Morgan analysts, Apple is expected to expand its manufacturing capacity in India to produce 25% of all iPhones by 2025.